Blog

The optical industry is booming with new businesses seemingly popping up overnight. Why? Because demand is high — we all have eyes after-all. This is good news and bad news. The good is that every … read more

Running a business means thinking about the customer every step of the way. We’ve said it before and we’ll likely say it again and again another million or so times: Great customer service is the … read more

By now you must know that there are thousands of ways to get customers through your doors, but few are as effective as running a sales promotion on your products and services. In a saturated marke … read more

Most retail owners that run a service-based business want their customers in and out as quickly as possible. It’s the best way to maximize profits…or so they think. There is something to be said a … read more

Many optical store owners believe that social media is an optional part of running a business, but the reality is your social media channels are now essential to your success. Haven’t jumped onto … read more