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Think about how you react when you see your phone light up with a text notification. Chances are you immediately glance at your phone screen to see who it’s from. If so, then it is not too difficu … read more

In the age of the smartphone with the internet at your fingertips, your customers are more distracted than ever. Multitasking has become the new norm, and even if a customer makes it into your opt … read more

Displaying your merchandise in a well-planned and purposeful manner is the single most important way for you to connect your clientele with your offerings in your optical retail setting. Optical s … read more

Before we dive head-first into this post, we wanted to point out that we are not covering a vital factor in your business: location (or as they say in the real estate business, “location, location … read more

In Part 1, we dove into several smart and simple ways to make your optical business stronger. Here are 5 more ways to make your optical business run more effectively and efficiently. 6. MarketingM … read more