Blog

Summer is notoriously known for less foot traffic and more cancelled appointments in the optical industry. Though, this is no surprise — after all, who doesn’t want to be at the beach getting thei … read more

In this series, we want to provide our readers with tips and strategies big name retailers use so that they may utilize these tactics in their own optical retail stores. By now we know that humans … read more

Be honest — when was the last time you wiped down your shelves? If you run an optical retail store, it’s likely one of your biggest investments as well as your bread and butter, which means you ne … read more

Be honest — does your optical retail space feel tired and dull? A boring retail space is an easy way to increase customer switching — something no business wants. Research shows that 50% to 70% of … read more

Let’s be honest, coming up with new ways to boost sales can be difficult, especially if you’ve tried the all the strategies that pop up when you Google search “how to increase retail sales”. If yo … read more

The optical industry is booming with new businesses seemingly popping up overnight. Why? Because demand is high — we all have eyes after-all. This is good news and bad news. The good is that every … read more