Blog

Raising the capital to open your own optical practice is likely the first major business challenge one faces when trying to start a business. In the optical industry, we are encouraged to start ou … read more

One of the biggest struggles optical businesses face is getting new clientele through the door. When you’re running your own practice, training employees and determining which products to carry — … read more

Did you know millennials account for 1/4 of the U.S. population? Did you also know that as of 2018, millennial buying power is at $600 billion annually? By 2020 millennials are expected to ha … read more

We live in a world where restaurants put water out for dogs on the regular and even big-box retailers such as Nordstrom and Macy’s allow pets on their premises. Now-a-days it seems that nearly eve … read more

Summer is notoriously known for less foot traffic and more cancelled appointments in the optical industry. Though, this is no surprise — after all, who doesn’t want to be at the beach getting thei … read more