Blog

In Part 1, we dove into several smart and simple ways to make your optical business stronger. Here are 5 more ways to make your optical business run more effectively and efficiently. 6. MarketingM … read more

Raising the capital to open your own optical practice is likely the first major business challenge one faces when trying to start a business. In the optical industry, we are encouraged to start ou … read more

Raising the capital to open your own optical practice is likely the first major business challenge one faces when trying to start a business. In the optical industry, we are encouraged to start ou … read more

One of the biggest struggles optical businesses face is getting new clientele through the door. When you’re running your own practice, training employees and determining which products to carry — … read more

Did you know millennials account for 1/4 of the U.S. population? Did you also know that as of 2018, millennial buying power is at $600 billion annually? By 2020 millennials are expected to ha … read more

We live in a world where restaurants put water out for dogs on the regular and even big-box retailers such as Nordstrom and Macy’s allow pets on their premises. Now-a-days it seems that nearly eve … read more