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Be honest — when was the last time you wiped down your shelves? If you run an optical retail store, it’s likely one of your biggest investments as well as your bread and butter, which means you ne … read more

In this series, we want to provide our readers with tips and strategies big name retailers use so that they may utilize these tactics in their own optical retail stores. By now we know that humans … read more

Be honest — does your optical retail space feel tired and dull? A boring retail space is an easy way to increase customer switching — something no business wants. Research shows that 50% to 70% of … read more

Let’s be honest, coming up with new ways to boost sales can be difficult, especially if you’ve tried the all the strategies that pop up when you Google search “how to increase retail sales”. If yo … read more

Unless you’ve been living under a rock, you know that Nordstrom is one of the greatest forces in retail today. In this age of online shopping, other department stores struggle to stay afloat — not … read more