Signage & Branding - for Optical Store & Office


Practice identity signage that conveys brand standards and a powerful first impression. Signage is integral to brand identity. It helps to enforce that strong statement about what an organisation stands for, how it should be perceived, what it represents.

Practice signs are designed to welcome and instruct, direct and protect, but they are also instrumental in presenting that vital, positive first impression. From FONT and COLOR to STYLE and SIZE, these are the elements that express an organisation's identity, projecting qualities such as dynamism, pride, integrity or professionalism.

CNS knows that the basis of a successful brand identity scheme demands three key essentials: a well-designed graphic image, a solid set of brand standards and the consistent application of brand graphics across all areas of implementation. Signs are the architectural interpretation of a brand identity and a thorough appreciation of graphical treatment and guidelines is fundamental to an effective execution of the branding process. Professional Practices and Dispensaries should never underestimate the power of a sign to portray their commitment to customer services, quality and design.

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